Optizio Policy Documents

Privacy Policy - Cues

Effective Date: 3rd March 2026 Last Updated: 3rd March 2026

1. Introduction

Optizio Ltd (“we,” “us,” or “our”) operates the Cues Shopify application (“App”). This Privacy Policy explains how we collect, use, disclose, and protect information when you use our App.

Company Information:

2. Information We Collect

2.1 Merchant Information

When you install and use our App, we collect:

2.2 Automatically Collected Information

2.3 Information We Do Not Collect

3. How We Use Your Information

3.1 Primary Uses

We use the collected information for:

We rely on different legal bases depending on jurisdiction:

For jurisdictions requiring explicit consent, we:

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We share information with the following trusted third-party services:

Cloudflare

Mantle

4.2 Shopify Integration

We share data with Shopify only as required for app functionality and in accordance with Shopify’s Partner Program requirements. Cue configuration data is stored as Shopify metaobjects within your store.

4.3 What We Don’t Share

5. Data Security

We implement comprehensive security measures to protect your information:

For detailed information about our security practices, please refer to our Information Security Policy.

6. Data Retention

6.1 Retention Periods

We automatically delete data according to these schedules:

These retention periods comply with data minimization principles and are designed to meet the requirements of all applicable privacy laws.

6.2 Data Deletion

Upon request or at the end of retention periods, we will permanently delete your information from our systems and instruct our third-party service providers to do the same.

6.3 Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will:

7. Your Rights and Choices

7.1 General Rights

You have the right to:

7.2 GDPR Rights (EU/UK Users)

If you are located in the EU or UK, you have additional rights under GDPR:

7.3 US State Privacy Rights

California (CCPA/CPRA): If you are a California resident, you have rights under the California Consumer Privacy Act:

Virginia (VCDPA): If you are a Virginia resident, you have rights under the Virginia Consumer Data Protection Act:

Colorado (CPA): If you are a Colorado resident, you have rights under the Colorado Privacy Act:

Connecticut (CTDPA): If you are a Connecticut resident, you have rights under the Connecticut Data Privacy Act:

Utah (UCPA): If you are a Utah resident, you have rights under the Utah Consumer Privacy Act:

7.4 US Federal Privacy Laws

COPPA (Children’s Online Privacy Protection Act): See Section 9 for our children’s privacy practices and age-appropriate data handling.

7.5 How to Exercise Your Rights

To exercise any of these rights:

  1. Through Shopify: Use Shopify’s built-in data request mechanisms
  2. Email Us: Contact support@optiz.io
  3. Response Time: We typically respond within 2 business days

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place:

9. Children’s Privacy

Our App is not intended for use by individuals under the applicable age of digital consent. We do not knowingly collect personal information from children under the relevant age threshold:

If you believe we have inadvertently collected information from a child under the applicable age, please contact us immediately and we will take steps to remove such information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes:

11. Compliance with Local Laws

11.1 Primary Jurisdictions

This Privacy Policy is designed to comply with privacy laws in multiple jurisdictions, including:

11.2 Additional Jurisdictions

If you have questions about how local privacy laws apply to your use of our App, please contact us.

12. Contact Information

For questions about this Privacy Policy or to exercise your privacy rights:

Data Protection Officer: David Spanton Email: support@optiz.io Address: Optizio Ltd, 124 City Road, London, EC1V 2NX, United Kingdom

For GDPR-related inquiries in the EU/UK: You also have the right to lodge a complaint with your local data protection authority.

For CCPA-related inquiries in California: You may contact the California Attorney General’s office regarding privacy concerns.

This Privacy Policy is effective as of the 3rd March 2026 and governs your use of the Cues Shopify application.